When I started to look at the people around me who have built successful personal brands, one thing is apparent. They are great at building personal relationships.
Online personal branding is a bit more tricky. It’s harder to build a personal relationship online. Relationships online take more repetition, more pinging, and cultivating. Joining Twitter was a good start for me as it gives those on the web a way to get to know me as a person rather than some distant blogger.
I’m looking for ideas that help build those connections. Videos might be a good start as they give you a visual and audio representation of who I am. Done right, and they can help build a brand and connection. Anyone else have ideas?