When I started to look at the people around me who have built successful personal brands, one thing is apparent. They are great at building personal relationships. Online personal branding is a bit more tricky. It’s harder to build a personal relationship online. Relationships online take more repetition, more pinging, and cultivating. Joining Twitter was […]
Last month at SXSW, I met Andy Baio, founder of Upcoming. He told me about all the great benefits of Twitter and how I had to be on it. I was SO skeptical. Why would you or anyone else care what other people were doing at any given moment? Andy gave me a quick demo […]
About 6 months ago I joined Personal Branding Magazine. It has been a fantastic experience as I helped with sponsorships and contributed a couple food-for-thought articles. If you are new to Personal Branding or just want to read up on all the great thinkers on the subject, I would recommend subscribing or at least taking […]
Without credibility, creating a brand becomes very difficult. You earn credibility by proving you are qualified to as many people as possible and showing that you are consistent and trustworthy. There are several ways of accomplishing this, especially as it relates to Personal Branding. For example, a professional bodybuilder is more likely to be trusted […]
It’s not about how good you are. Word-of-Mouth is the most trusted form of marketing. People rely on the opinions of their trusted friends and family on what to buy, who to hire, and where to go. The way people make decisions in this day and age, has changed. People make decisions based on consensus. […]
Adam Salamon 