Category Archives: Promotion

Coming to a Blog Near You

When I started to look at the people around me who have built successful personal brands, one thing is apparent.  They are great at building personal relationships.

Online personal branding is a bit more tricky.  It’s harder to build a personal relationship online.   Relationships online take more repetition, more pinging, and cultivating.  Joining Twitter was a good start for me as it gives those on the web a way to get to know me as a person rather than some distant blogger.

I’m looking for ideas that help build those connections.  Videos might be a good start as they give you a visual and audio representation of who I am.  Done right, and they can help build a brand and connection.  Anyone else have ideas?

I’ve Joined Twitter

Last month at SXSW, I met Andy Baio, founder of Upcoming.  He told me about all the great benefits of Twitter and how I had to be on it. I was SO skeptical.  Why would you or anyone else care what other people were doing at any given moment?

Andy gave me a quick demo of how it worked and it really clicked.  At SXSW, thousands of tech-junkies using Twitter were updating their statuses on where the hottest parties were, who was speaking where, and even updating the Mark Zuckerberg debacle as it was going down.  I was very impressed and told myself I’d join when I found the time.

I’ve found the time now and have already officially started to send Twits.  Is that what it’s called?  Either way, once I get the lingo down, I’m sure it will be helpful for Personal Branding and really giving people the opportunity to get to know me on a much deeper and personal level.

It’s not only the Presentation

There has been a ton of advice given on how to give a presentation, how to design your slides when giving a presentation, and what captures an audience’s attention. For Personal Branding, giving a presentation is like steroids for your career. When giving a presentation, you are the center of everyone’s attention. You have the ability to gain visibility and to educate people on your topic of expertise. Surprisingly, not many have addressed the power of follow-ups. How many times have you seen someone speak but have never seen or heard from them again? I not only want you to give people the “A-HA” moment, but to be able to guide them after the presentation when they are looking to take action.

The value from presenting doesn’t lie in the presentation itself, but what you do after in order to keep your brand visible and seen as a thought leader. The major theme around this relates to Salamon Rule of Personal Branding # 4, Being Accessible.

Accessibility and your speech

At the end of your speech, you should have an easy way for people to contact you. I suggest including your cell phone & email address on your last slide that way people can write it down during your Q&A. Also, having an online presence and a blog is very important. If you don’t have a blog today, you should. There is no easier way to start building a community around your brand and topic of expertise. It gives people a way to subscribe to YOU.  Mention that you write and maintain a community around your subject, and if anybody is interested, you’d love to talk to them personally about it.

Now that you have given others the ability to reach you, you should encourage enthusiasts to let you contact them. These are people who are eager to hear and learn from you. Get their contact information and let them know about projects you have going on or new articles that your are writing. The follow-up is an art and just as important as the presentation itself. Master the follow-up and watch your ROI multiply!

The Marketer’s Guide to Getting Hired

Given my company’s explosive growth recently, it occurred to me that I’ve combed through dozens of resumes, and had endless interviews and phone screens. How can so many people fall through the same cracks over and over? In Sales, your success is determined by the impressions you make. You are on an endless interview that demands preparation and the ability to always be “on”. Time and time again, I will meet very talented individuals who come to interview, but haven’t even visited our website. How can you sell our product when you don’t even know what we do?

Anybody looking to get hired needs to make sure they have this list covered when meeting a prospective employer.

1. Make a good first impression
I only have one first impression of you. So do our clients. Are you dressed appropriately? Are there typos on your resume or is everything sharp? Be sure to smile and hold eye contact. If you’re confident, I’ll assume there’s a reason why.

2. Show me you’re interested in this industry and company.
The best candidates are the ones who have an understanding of the industry they’re looking into. They’ve read up on the company, it’s current situation, major competitors, and recent news. They know the company’s major products, clients, and initiatives. The best candidates NEVER over prepare for this part of the screening process.

3. Be Interested in Me.
I have a problem that needs to be solved and a role that needs to be filled. I can’t tell you how many times I’ve met candidates who don’t care about my problem at all. They talk about how great they are, but don’t bother to find out what the exact situation is at the company they are applying for. This is where SPIN selling comes in handy. You need to figure out the exact situation at the company you’re at. Ask questions like why do you need this role filled? What is the exact issue you’re trying to solve? What are the implications of these problems not being filled? What kind of person are you looking for? These questions will set you up when you start to explain yourself.

4. Have a story.
Having a story is key in sales. It’s also a very important piece of getting hired. A good story will help you cut through the clutter and get remembered. A story helps answer the question of why this new job opportunity solves the next piece of your puzzle and helps humanize you. One of my colleagues interviewed with me and told me his story about moving to Seattle in the 80’s to start a rock band. He gave my company importance and told me why he was interested in the company and the role. He told me why it was the next piece of his puzzle.

5. Tell me why you would be the BEST fit for the role.
Don’t tell my why you would be good, tell me why you’d be the best bet. Sell me on the fact that I should choose you over other candidates. What do you bring to our organization that others can’t match? Are you inexperienced and are looking to grow into a role? Tell me why that’s more beneficial to me then hiring someone with more experience. Don’t only tell me about your past experience, but tell me how that helps ME.

Micro-Reporting & Google Juice

write.jpgI recently attended the Consumer Electronics Show otherwise known as CES. I had the opportunity to listen to a round table which included my company’s CEO Brett Hurt, alongside the CEO of, Leonard Brody. It was an amazing discussion around social networking, the internet, and the impact these new technologies have on traditional organizations. is a news site which aggregates news from thousands of its citizen reporters located around the world. relies on the reporting from everyday individuals, who are also called “micro-reporters”. is a microcosm of the internet, which has allowed for instantaneous reporting combined with a reporter base that that spans millions of people in every part of the world. A traditional news staff which employs thousands of reporters at high salaries could never match the millions of reporters around the world who are hyper-reporting local, national, and international news at virtually no cost.

Google has shown how much they value micro-reporters by indexing blog posts in under four hours. By reporting a new piece of news, you could sky-rocket to the top of search-engines like Google making you a source of information overnight. Recently the AP contacted Scot Herrick over at to report on the lay-offs banks have been making in recent times. The reporter found him through his blog. Scot’s micro-reporting was highly relevant and has allowed him to attract new readers & new opportunities.

While I don’t think this type of reporting has or will replace journalism, it has certainly replaced the need for traditional news reporting. It reinforces the power of blogging from a reporting standpoint and certainly reinforces the importance of branding yourself in situations where your thoughts and perspectives on current events can be discovered and amplified.  Google has given this system legs, because without a discovery tool, the millions of contributers around the world would likely be muffled.  Yet again, they are changing the way we consume our daily information.  Only this time, we all have a voice.

Guest Post – Tony Capasso: Look AND Feel the Part

n668183155_8009.jpgI just came back from Las Vegas at the 2008 Consumer Electronics Show and what a spectacle! If you like to geek out to latest and greatest in technology this is the event for you. The consensus from most people who have traveled to Las Vegas is that 48 hours is enough! Not so for CES, but in general why do most people feel that way? I think it is because Vegas is very much a facade. Lots of lights, camera, action, but when you really get beyond all of that, it does very little to nourish the soul. I ate at one restaurant where at first glance it looked 5-star, but when I searched beyond the walls and sponge board crown molding I found something very different. I put my hand on the chair and what looked from afar like a $2,000 throne felt like something I would buy from a department store as patio furniture. I tried to lift it expecting its solid weight to hold it to the ground and I almost thrust it to the ceiling. Weak!

Let’s relate this to personal branding. If you look the part you are half way to being the part, but when are you actually THE PART? You are when you truly FEEL that you are. So it goes without saying that for a job interview, a client meeting or big date you always want to look the part. Dress appropriately, if it’s an interview for a bank wear a sharp blue suit with a white shirt and red tie, for a big client meeting wear well coordinated slacks and a jacket(and a tie where appropriate) and on a big first date leave the ripped jeans at home and tuck in you button down. Having said all that a clean hair cut, well groomed nails and a shave go without saying, and always, always shine your shoes. So there you go, you’re half way there.


The other half: Be prepared! If you are prepared you will feel that you’re going to nail it! Think of the time when you didn’t study for a test and you went into the classroom flustered and unsure of yourself versus the time you studied 20 hours and you knew your stuff inside and out! That’s confidence and that’s feeling the part. Once you feel it, you ARE it, and no one can stop you. That confidence comes from within when there’s substance and you have taken the time to prepare yourself to add value. Prepare for the job interview by studying the company, its offerings, and the Linked In profile of everyone you will meet. For the big client meeting know all of the latest news and the positive and negative press so you avoid putting your foot in your mouth and for that big date figure out who you know in common and a little about what he/she likes to do in their spare time.

“Luck is What Happens when Preparation Meets Opportunity.” So guess what if you feel lucky you will be lucky. Personal branding is a state of mind.

A Connection Made

This post was originally posted at Conversation Agent. Thanks so much to Valeria Maltoni for hosting the series on Using Foresight to Provoke Strategy and Innovation.

Technology is changing the world with amazing speed, and the more technology advances, the more we come to expect from it. This has a broad impact for the people, politics and businesses of the future, especially as Generation Y enters the workforce. Generation Y is a generation of inflection as far as generations go, as we are a generation that has grown up with the so-called technologies of the future. We are the first generation to have been brought up with Internet, social connectivity, and instant information. Our generation is essentially defining the pace of information, and as we enter the workforce, we expect the rest of the working world to be in-step.

Speed and Connections

Older generations call us impatient, but our eagerness and expectation for immediacy is really only a product of the technologies that raised us. Simply put, we are a broadband generation. We are accustomed to fast connections, where web pages load without delay and communication is virtually instantaneous. And outside our web browsers, we expect a similar pace. We want replies now. We want prices now. We want our grades and purchases – now. Any hiccup in this feedback loop frustrates us. So, these older generations are dubbing our progress as impatience, making no concessions for perspective. Metaphorically, we process the world with T1 connections, while everyone else is still stuck with dial-up.

Our connections have given us confidence and belief in our ideas. In the connected age, ideas are so free-flowing that the intern in the mail room could have the idea that changes the world. In the past, that intern was mostly powerless, but now that intern lives in a world of collaboration. In our generation, a person with an excellent idea can get people from around the world to contribute, rebuttal, and help implement that idea from one minute to the next. For those without the connections, it means an idea is not actionable. But our generation has the connections. And as we come into the workforce in full force, we have the expectations that the workforce will move just as fast as the world we’ve been brought up in. There has been a convergence between space and time with the advancement of information, technology, and connectivity. The implications these technologies create spread far and wide.

The Future of Connections for Business

When access to information increases, we can expect things to become more efficient. My parents owned a fabric and textile store on the Mexican border during the 80’s and 90’s. The majority of their business came from Mexican day-shoppers who came to the US for products they couldn’t find in Mexico. For years they made great money. However, once NAFTA was instituted, Mexican shoppers could get these same products in Mexico directly from the people my parents bought from. Now, there was no reason for Mexican shoppers to come to the US side. They had access to the source.

This trend will continue in the future and will affect many businesses. Retailers will have a harder time doing business as middlemen between consumers and products. Consumers will want and demand access to manufacturers. Consumers will bypass the dealers and get straight to the source, so as a retailer who sells a broad selection of items, it means you will have to be in the business of selling experience and convenience over merchandise. CompUSA going out of business is a good example of this trend. Consumers of the future will naturally make connections with manufacturers, giving direct feedback, and expecting to have retailer-like experiences. As this continues, retailers will cannibalize each other as margins become thinner and consumers demand transparency.

Global Connections

This transparency will spill into politics as well. In the past, territory and space separated cultures, but people from all over the world are now connecting and finding out that we have more in common than we could have imagined. We are creating real relationships with real people, and the effect this will have on geopolitics in the future will be profound. Interests are no longer aligned based on an area or territory, but on the human interests that connect us. Those in power will need to be cognizant of these grassroots connections, as any decision that ignores these connections has the opportunity to ostracize.

In all aspects of the world, time and space are converging and changing the way people create connections and make decisions. Businesses and employers will have to evolve with the changes in the way people are connecting and the way they seek information—that is, straight from the source rather than going through intermediaries. Younger generations are coming to expect a transparent world where access to information and connections are instantaneous. Future generations will only come to expect more. Even our generation will have trouble adapting and keeping up with those new speeds. We are at an inflection point, but this is only the beginning. Ultimately, technology is enabling us to transcend boundaries and connect information with people. Through these connections, the future will empower individual decision makers, giving them the ability to implement their own ideas, whether they are business, political, or personal.

Adam Salamon writes for Creating Your Name Brand and is a Senior Market Developer at Bazaarvoice.