One of the most important aspects of creating a personal brand, is first attempting to determine what your goals are. Are you trying to become the President of the United States, the CEO of a Fortune 500 company, a serial entrepreneur, a social activist? This will certainly help you understand how to frame your brand, how to develop it, and how to continually move you towards your end goals.
In order to do this systematically, you should think of your personal brand just as a company does of it’s own brand; like a business.
It starts with the product
That’s right, it starts with the person. After all, it is a personal brand, and you ARE the product. Write down how you want to be defined. What are the attributes of your product. Are you innovative? Are you a trendsetter? What are your specialties? If you were sitting on a shelf at a store, why would someone choose you over the competition?
Make sure you can deliver
Great customer service defines companies. It also defines you. Great customer service means you are servicing people who have already given you a chance. That means creating deep, meaningful relationships. It involves listening as much as it involves talking and responding.
Personal service involves great follow-ups with great communication.
You have to remember that your customers have immense power, and if you service your following correctly, they should be creating word of mouth for you. If they’re not, then you need to either re-vamp your product or your customer service.
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