It’s not only the Presentation

There has been a ton of advice given on how to give a presentation, how to design your slides when giving a presentation, and what captures an audience’s attention. For Personal Branding, giving a presentation is like steroids for your career. When giving a presentation, you are the center of everyone’s attention. You have the […]

The Marketer’s Guide to Getting Hired

Given my company’s explosive growth recently, it occurred to me that I’ve combed through dozens of resumes, and had endless interviews and phone screens. How can so many people fall through the same cracks over and over? In Sales, your success is determined by the impressions you make. You are on an endless interview that […]

Dressing the Part

To follow up Tony Capasso’s guest post, I thought I’d share this study from Sports Psychologist Iain Greenlees covered by Lauren Aaronson. This goes without saying, but in any situation that you are in, dressing the part is half the battle. Not only does dressing appropriately help you feel more confident in a given situation, […]

Personal Branding Summit

Ten years ago, Tom Peters wrote an article for Fast Company which introduced the idea of Personal Branding. It was called ‘The Brand Called You’.   In the ten years since Peters’ famous article, Personal Branding has taken off.  There have been countless books, articles, and interpretations of the subject. Personal Branding is a movement of […]