Reading the Tea Leaves

One thing I noticed during my time at my first company was that we were particularly good about was reading the tea leaves of what was coming around the corner.  We looked at the data regularly. It helped us anticipate problems and opportunities faster than most companies and people could fathom.

Some people might have said “it’s too early to tell”, but we were really good at taking and running with data that was too “soon”.

In 2016, there was a global shift in ad dollars that affected the entire ad industry.  When companies in the ad industry were doing layoffs, Perk had gone through a readjustment 6 months before any of the other companies in the industry “admitted they had a problem”.

Reading early signs for good or bad, gives you an edge. When you’re a leader you must listen, put your skin in the game, and act.