One of the most important aspects of creating a personal brand, is first attempting to determine what your goals are. Are you trying to become the President of the United States, the CEO of a Fortune 500 company, a serial entrepreneur, a social activist? This will certainly help you understand how to frame your brand, how to develop it, and how to continually move you towards your end goals.
In order to do this systematically, you should think of your personal brand just as a company does of it’s own brand; like a business.
It starts with the product
That’s right, it starts with the person. After all, it is a personal brand, and you ARE the product. Write down how you want to be defined. What are the attributes of your product. Are you innovative? Are you a trendsetter? What are your specialties? If you were sitting on a shelf at a store, why would someone choose you over the competition?
Make sure you can deliver
Great customer service defines companies. It also defines you. Great customer service means you are servicing people who have already given you a chance. That means creating deep, meaningful relationships. It involves listening as much as it involves talking and responding.
Personal service involves great follow-ups with great communication.
You have to remember that your customers have immense power, and if you service your following correctly, they should be creating word of mouth for you. If they’re not, then you need to either re-vamp your product or your customer service.
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Adam Salamon 
Thanks for the post. It is also empowering to base personal branding on being a bit authentic, not just a constructed persona. Then relationships are more real and long lasting-right?
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I don’t think it’s possible to create real relationships when you’re not authentic. People can see through the crap. I’m sure you’ve met a lot of people who “network”, but in reality you know they’re insincere.
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Great advice, Adam. Taking the time to think through what you offer is a great step. And I’m a big fan of doing that visually so I love the graphic 🙂
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It’s amazing when you view yourself, the personal brand, as the product you find move ways to build your personal brand to new height. I enjoyed reading the post.
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I can understand how you have to know what your ultimate goal is, before you can decide on how to brand yourself.
Effective Personal branding would require knowing what you want to be first. Begin with the end in mind. ^_^ Good post.
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