In my article for Conversation Agent, I argued that the increase of technology would make it harder and harder for retailers to succeed in a competitive economy. Consumers would have more access to information about prices and thus drive margins way down. The new retailer has to be creative and unique while driving home the user experience. This was no more evident than the recent woes that have plagued cataloger Lillian Vernon and Sharper Image.
Especially now, with our economy in question & rising manufacturing prices abroad, branding and defining who you are and who your customer is becomes ever so important. Kelly Mooney’s Open Brand certainly comes to mind as consumers flock towards brands that are transparent and deliver remarkable experiences.