David Cohen, wrote a great blog posting on Adjacencies–that is, complimentary talents or skills that you don’t necessarily have, but can connect people to. Adjacencies are a powerful tool to have. When you meet somebody who has a completely different set of talents and expertise then you have, it’s easy to brush that person off because you have nothing to offer each other.
However, it’s very powerful to be able to connect those people to potential customers or to people who are able to service them.
The more you connect people together, the more people will remember you as someone who is well connected. They will remember you as a person who is a resource who can give them answers by your sheer connectedness. Do you know a great IT guy, plumber, house-keeper, sales guy? Keep their information handy!
Next time you meet somebody who you’d think, “ha, we have NOTHING in common.” Remember, that everyone needs something. Always message that you can connect them at some point and that you’d appreciate the same.
Be a resource and always think about how you can provide value.