Recognition is one of the hardest but most important pieces of the puzzle when looking to create your own name brand, . Andy Sernovitz, ex-CEO of the Word Of Mouth Marketing Association and author of his new book Word of Mouth Marketing: How Smart Companies Get People Talking, blogged about an open invitation for people to connect with him on social networks LinkedIn and Facebook.
This got me thinking. Many people have a LinkedIn and Facebook philosophy that they should know a person before accepting them as a contact. While I do understand their motives, I couldn’t help but question that idea, as I think it is dead wrong. Those people will argue that they want their network to be filled with quality connections who know them and can recommend them. But doesn’t that totally rule out the idea that by adding someone as a contact, you can make an active attempt at getting to know that person better? In the long run, wouldn’t you have more quality connections if you actively “got to know people” rather than shun someone away because you’d never met them?
Connect with me. If we are not connected on LinkedIn, add me as a connection. Make sure to get your name out there, and most importantly, let’s get to know each other.