One thing that has always fascinated me is why some people in life tend to succeed and why some people fail. I always have had a fear of being in the second group. Growing up as a kid, I was athletic and smart, but never saw myself as a successful person. I wasn’t necessarily popular and just thought that these were the cards that were dealt to me, and I had to deal with them.
A turning point was when I went to High School after dropping 30 pounds and getting rid of my braces. I was treated completely different. Things I used to do automatically without praise were getting noticed by teachers, friends, and girls. I was still making the same grades, playing the same sports, and yet I was being rewarded more for the same kind of work. It dawned on me that PERCEPTION IS REALITY.
Ever since that point, I understood that success doesn’t necessarily come from what you do, but how what you do is percieved. I believe that there is a systematic way to constantly improve the way you are percieved so that you can continue to build a brand around yourself.
Think about how the IPOD is percieved differently than any other MP3 player. Why is that? How can you gain a good reputation, spread good word-of-mouth, and build Your Name Brand? Please bookmark this site and keep updated on the latest articles, tips, and interviews in the area of Personal Branding and Self Development.