Coming to a Blog Near You
When I started to look at the people around me who have built successful personal brands, one thing is apparent. They are great at building personal relationships.
Online personal branding is a bit more tricky. It’s harder to build a personal relationship online. Relationships online take more repetition, more pinging, and cultivating. Joining Twitter was a good start for me as it gives those on the web a way to get to know me as a person rather than some distant blogger.
I’m looking for ideas that help build those connections. Videos might be a good start as they give you a visual and audio representation of who I am. Done right, and they can help build a brand and connection. Anyone else have ideas?
April 18, 2008 at 7:43 am
I think Twitter is a great tool for expressing interest in someone, since unlike an RSS subscription, the twitterer gets a notification of exactly who is following them.
I use Facebook in a similar way, because it gives people a window into your life. It works for me because my offline persona doesn’t consist of a lot of wild stuff that I’d rather non-friends didn’t know about.
April 29, 2008 at 8:19 pm
Twitter has been an absolutely wonderful tool for me. I have met and connected with so many great people, it’s mind blowing.
I would definitely say Twitter would be my suggestion. That along with commenting on blogs that you like to read that are outside of the personal branding/communication world.