Adam Salamon

Dressing the Part

January 20, 2008 · 5 Comments

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To follow up Tony Capasso’s guest post, I thought I’d share this study from Sports Psychologist Iain Greenlees covered by Lauren Aaronson. This goes without saying, but in any situation that you are in, dressing the part is half the battle. Not only does dressing appropriately help you feel more confident in a given situation, but others are more likely to give you the benefit of the doubt. In short, you will perform better and be given more leeway than someone who is dressed inappropriately.

In the study, athletes were shown videos of their opponents warming up.

“When the on-screen athletes had confident body language—good posture and robust eye contact with the camera—player-viewers felt that they would win fewer games than they would against opponents who slouched and averted their eyes.

Additionally, the athletes felt more confident of beating opponents who wore generic sportswear, like sweatshirts, than opponents who wore sport-specific clothing, like brand-name polo shirts and spiffy shorts.”

If simply dressing better makes you feel more confident and competent, why don’t we all do it? Does dressing the part get old? Is it a habit we form, just like exercising? I’d say that unless you dress the part on a consistent basis, you won’t identify with role you’re dressing for. You’d feel like an actor wearing a wardrobe. To dress the part for real, the wardrobe and your identity have to be completely congruent. I believe it is a habit you must pick up, but there is no reason that any of us shouldn’t be dressing the way we could be.

 

 

Categories: Branding · Business · Charisma · Perception · Personal Branding · Self Development · Self Promotion

5 responses so far ↓

  • mindofandre // January 22, 2008 at 12:25 am | Reply

    I picked up the habit early on starting with my various internships in high school. Working with professionals, I got a kick out of wearing a crisp shirt and tie – it made me feel like I was bringing my “A game” and it stuck with me. Once you feel it on the inside, it shows outwardly. Overtime it becomes your persona – good points here Adam

  • adamsalamon // January 22, 2008 at 7:43 am | Reply

    Andre,

    “A Game” is a great way to describe it. If dressing the part makes you feel and perform at your best, why don’t we do this all the time?

  • Michael Osborne // January 27, 2008 at 9:48 pm | Reply

    Great comments here Adam. I’ve found that dressing the part goes a long way to making you feel like you’re playing that part. Like a lot of things, mental preparation is 90% of success. This is one of those parts of mental preparation that people often forget.

  • Adam Salamon // January 28, 2008 at 7:16 am | Reply

    Michael,

    You’re right, mental preparation is the key to success. It’s amazing how dressing the part can help you get in the right mental state. Thanks for the comments.

  • The Marketer’s Guide to Getting Hired « Creating Your Name Brand // February 19, 2008 at 11:41 pm | Reply

    [...] a good first impression I only have one first impression of you.  So do our clients.  Are you dressed appropriately?  Are there typos on your resume or is everything sharp?  Be sure to smile and hold [...]

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