What do all great branders have in common? From Michael Jordan to Martha Stewart, great branders are able to showcase their talents to mass amounts of people at a time. Building your name brand one person at a time is possible, but it takes much longer than doing it through television, print, or the internet.
What ways can you leverage your name today?
Social media is the route for one without a name to establish their name.
Definitely. TV and print is not nearly as democratic as the internet is, so for someone creating their brand from scratch, social media is the way to do it.
Mass communication is the only way for a brand to succeed. A brand that circulates at a low velocity dies very quickly. I agree social media is the way to go but would add that not all social media is equal.
Your social media strategy should vary. Dan Schawbel does a great job with a blog, personal website, magazine, video, and social networking sites. If you vary it up, you will ultimately be successful as different people use different applications.
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